Case 14 reebok international ltd 2002

Hence the only redress for Human Rights abuses can only come from the Superior courts. Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit See examples starting on page 78 and pages following appendix However, the core competitive strategy of Reebok is that it looks to contractors in Asia to manufacture their shoes.

The move to more standardized trademark usage occurred sometime inDef. This contrasts with Nike, Asics and Puma, who include their respective names on the sides of only a small portion of their shoes.

Reebok submitted no documentary evidence of unsolicited media coverage in which the Ex-O-Fit or Freestyle are visible. Compare with Stern's Miracle-Gro Prods.

Reebok 's motion for summary judgment of noninfringement of U. Similarly, in Sullivan v. District Court for the District of Massachusetts on February 24, Conroy raised the factual issue of equivalence by asserting that the tabs in the accused PUMP shoe performed the same function as the claimed linking member.

K-Mart did not carry Reeboks, with occasional exceptions for small numbers of shoes. The court refused introduction of any of this documentary or testimonial evidence. As such, the differences between the marks represent a continuity of trademark rights, and merit protection under Reebok's trademark registration.

A larger number of shoes bore a side design that utilized only a portion of the Stripecheck, often only the "stripe" portion broken in some manner. Although only a portion of Reebok's shoes bore the Stripecheck, almost all of its shoes bore the Reebok logo on the side of the shoe, usually applied in a contrasting color.

The horizontal element of the Titan design utilizes parallel, virtually straight lines, rather than the curved and narrowing lines of the Stripecheck, Ex-O-Fit and Freestyle. Defendants' expert on shoe marketing and design, Mr.

United States, U. However, these differences are not sufficient to completely dismiss the possibility of consumer confusion. Big Ass Fans and Lights make it easy. The court could not accept the explanation of another witness who did not prepare this exhibit that the summary included Classics expenditures under another heading, even though Classics were given a heading of their own in the advertising summary.

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The only reliable advertising evidence came from a handful of print ads, published over several years, for shoes bearing the Stripecheck. The court can be skeptical of the credibility of paid experts. Moreover, sub-contractors in China were required to give in writing that they did not use child labor.

Documentary materials produced by Reebok, statements by Reebok's witnesses, and the other evidence produced at trial supported Mr. The amendment might also bring in the controversial Zimbabwe Human Rights Commission. III 22 This court reviews de novo a district court's grant of summary judgment.

No submission of an Excel file or submission of a table in a Word file will cause you to lose half of the points of this assignment. In both his opposition to Reebok's motion for summary judgment and the September 29, telephone hearing before the district court on Reebok's motion, Mr.

Case Analysis of Reebok International

The difference in packaging would only be relevant to consumers who had previously purchased Reeboks or who had seen Reeboks sold in shoe stores. The sales outlets for the shoes also reflect the disparity in the quality and price of the sneakers.

With every contractor misbehaving with its employees, Reebok needs to reposition itself and launch a publicity campaign to repaint its tarnished image. As the nonmoving party on a motion for summary judgment, however, Mr.


Some of the decisions, instead of focusing on the promotion and protection of human rights, seek to shield arbitrary state actions in the guise of national interest.

Given these facts, and lacking a formally docketed order barring a survey conducted after August 4, I denied the motion in limine on December 3 in order to see how the case unfolded and better assess the nature and relevancy of the evidence and its relation to the issues developed at trial.

See Wilson, F. In Escada AG v.

Strategic Management: Concepts and Cases, 9th Edition

Similarity of Trade Dress Similarity of trade dress is related to some of the other Polaroid factors. Consumers use all three sneakers primarily for casual use. The court rejects Reebok's claim that it did not conduct a survey or seek evidence of actual confusion since it believed that its declarations and mall interviews would be sufficient.

Most importantly Reebok has tried to distinguish itself for its quality and being market oriented. History. The company was founded in by Li Ning, a former Chinese Olympic ofLi Ning remains the Chairman of the company's Board of Directors.

InLi-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years.

Brief for the United States as Amicus Curiae

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Read Case 14, "Reebok International, Ltd. ()" pages through in your text. Based on the case, your readings to date, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit: 1.

Analysis of Strategic Factors. 2.

Case 14 reebok international ltd 2002
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